You’re a writer of content? With these 10 tips, improve your content writing for SEO.
It’s no secret that it goes hand-in-hand with SEO and content.
Your content may, after all, be lost somewhere on page 50 of the search results without SEO; and we all know that traffic on those pages is less than satisfactory. Similarly, your first-page ranking can only do so much if your post-click content is crummy. That’s why it’s essential for a good relationship between SEO and great content! To make your content go further and improve your SEO efforts at the same time, here are 10 tips on how to write SEO content.
To make your content go further, SEO Writing Tips
1. Write first to your audience.
For a certain reason, this SEO writing tip is number one. It seems easy enough, but for all the wrong reasons, so many businesses create content. Write content that appeals to your target market’s interests or answers their questions. Not all posts have to be about your product or service, but they should all be related to the industry. Assert yourself and your business as an expert in your industry by writing interesting and informative SEO-friendly content, and do it better than your competition.
2. Keep everything under the same roof
By keeping your original content under your own domain name, you get the credit and traffic your website deserves. That means if you have a blog that opts out of WordPress or Blogger hosting and host the blog on your own domain in a subfolder (ie: www.example.com/blog). Whenever you have an opportunity to show other forms of original content, such as videos, infographics or whitepapers, make sure that they are also embedded and shared on your website.
3. Make headlines which pack a punch
To make a very big impression, you have a very limited amount of text. So don’t underestimate an effective headline’s power! Write clear, interesting headlines and make use of rich keywords. Make sure your meta descriptions are interesting and further elaborate on the topic of your article, in addition to a great headline. Keep in mind that what shows up in the search results is your title and meta description, so make them count!
4. Use phrases rich in keywords
To let both your readers and the search engines know what your post is about, use relevant, keyword-rich phrases in your headlines as well as throughout your content. But beware, too many keywords will not only turn your readers off, but can result in penalties for keyword stuffing from the search engine. Thoughtfully and sparingly use keywords, sticking to a more natural feel. Take advantage of blog tags by tagging a few relevant keywords for each post, in addition to using keywords throughout the body of your post; most general blogs already have tagging capabilities built in.
5. Make your posts structured
The content of your post may be great, but in an unorganized, inefficient format, it can easily be lost. It’s easy to read and keep your readers engaged by breaking your content into smaller paragraphs with headlines. Back-end organisation is also key for search engines. It is important to maintain a well-structured article by using the proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles).
6. Incorporating imaging
Make your posts with pictures pop! People are flashy. Adding an image can make a big impression along with your blog post. Have an account on Pinterest? Posts with images can also be pinned, adding another avenue for traffic to your website, in addition to promoting your blogs across your other social media channels.
7. Propel content on social media with
Social media is a powerful tool that can help increase your content’s reach and encourage sharing. Post each new article, using engaging descriptions and a call to action, on social media sites and in forums. It’s also important to have share buttons on each of your blog posts, since the power of social media lies in sharing. Implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost and may help your click-through rates if you want more control of how your links appear when they are shared.
8. Implement authorship from Google
Google Authorship is a fast and easy way to link content to a certain author. A Google+ account is all you need. As a result, in the search results featuring the author’s photo along with the article title, your articles come up as rich snippets. Google Authorship is great for personal promotion, but your articles can also increase the click-through rate. If you’re an author, learn how to set up your website with Authorship.
9. Promote the construction of natural connections
Since the days of link purchasing and link farms, link building has come a long way, but links are still an important ranking factor for SEO. If your article is picked up by another site, linking to your own articles or website in your post ensures a link back to your website. If you are creative with other content types, such as infographics and videos, adding an embed code on your website helps promote sharing of content and adds a link back to the original source as well. Creating great content helps to increase the sharability and the probability that it will be linked to by other websites, so aim for quality!
10. Monitor your behavior
Through monitoring your efforts, stay on top of your SEO friendly content. An easy and free way to track your page views and the average time spent on a page is Google Analytics. To get an idea of how users interact with your website after landing on your content, check things like your bounce rate and on-site time. In addition to the low average time spent on the page, if you see a high drop off, that is an indication that your content was not relevant to what they were looking for, or worse, it was not interesting. Also, to get an idea of the virality of your post, take a look at the number of social interactions (shares, likes, etc). Just looking at these simple metrics can give you a good idea of which pieces of content are well received and liked in order to replicate that type of content down the road.
In order to ensure greater traffic and engagement on your website, both SEO and content writing are important pieces of the puzzle, so it is important to use quality techniques for both.
You know how much time they can take, if you’ve ever written a blog post before.
From the selection of subjects, to collecting research, writing the post and pressing “Publish,” the process often requires hours.
That’s why it can be a major letdown if your post doesn’t get the traffic you anticipated. One of the most frustrating experiences is, no doubt, all that work that goes into a post for less-than-stellar engagement.
Fortunately, there’s a way to combat low traffic and bring your writing to the eye: optimization of search engines. SEO is a language that specifically speaks to search engines such as Google to tell your post that it deserves to be at the top of search engine results pages (SERPs).
We always aim, as marketers, to write content that will rank highly on Google, and SEO is the bridge that will help you get there.
That, of course, raises the question: How do you write in the language of SEO?
Don’t worry about that: we’ve got you covered. We’re going to dive into 13 ways in this post that you can master writing for that high ranking that your content deserves.
1. For your benefit, use headings.
Headers tell Google what various sections of your blog post are going to be about. The header, “How To Write Blog Posts for SEO,” for instance, tells the search engine what this section is about in this post.
Because of what the header tells Google, users who type search queries like, “writing for SEO” into Google will probably come across this post. Ultimately, before they look at body text, search engines will look at headers and snippets.
Think of Google as a reader that your blog is skimming. They will concentrate on the main ideas, and that is what headers, such as H2s and H3s, display. Use headers to convey your section’s main idea accurately, but make sure each header uses precise, high-intent keywords. You have a much higher chance of helping your post rank on the first page when using the right keywords (using keyword research tools).
2. Take advantage of the snippets featured.
“Featured snippets come from web search listings. Google’s automated systems determine whether a page would make a good featured snippet to highlight for a specific search request.”
The most direct replies to search queries are the featured snippets on Google. For example, if I were to search, “How do you write a blog post?” Google could use a featured snippet to show the most adequate response:
You’ll want to answer the questions readers might have when they come to your blog post to obtain a featured snippet on Google. For example, if “how should I write a blog post?” is the search term, answer that question with a list, beginning with “How to Write A Blog Post” as the header, accompanied by a list of relevant and actionable items.
If you’re wondering how to make list items actionable, writing full sentences and starting each sentence with a verb, such as “Write”, “Research”, “Create” is a good rule of thumb. In addition, make sure that each phrase answers the question or challenge. Make sure they’re succinct for definitions, or paragraph snippets, but give enough background to explain the word or phrase.
3. For customers, write to answer questions.
Diversifying the content on our website is one of the reasons we write blog posts. Another reason is to boost our company’s credibility. But if your list of reasons doesn’t include “to solve for your audience” you may be losing out on key SEO opportunities.
Countless questions a day are answered by Google. I must have Googled five questions in the last hour alone, for example. Google will see that and push your post to a higher page when you frame posts to answer your audience’s queries.
We spoke earlier about the bells and whistles that can be added to posts to increase rankings. But, moreover, you’ll want to make sure that the content you’re beefing up is also working towards that objective.
You’ll want to perform keyword research if you’re stuck trying to figure out what your audience is asking for. For popular search queries, sites such as Ahrefs and Woorank crawl search engines. Create various topic clusters to write about in order to organize the process, such as “Instagram Marketing,” “LinkedIn Advertising” subjects that you can dive into that provide your audience with value.
Stuck on keywords anyway? Don’t worry, this research guide for keywords is perfect for beginners.
4. To your advantage, use meta descriptions.
In your post, are you adding meta descriptions? If your answer is “No,” then you’re probably not giving the most exposure possible to your post. Let’s get into why they matter.
We’ve talked about a few of the ways a blog post can interact with Google right now: with headers, keywords, and snippets. That’s not an exhaustive list, however.
Another method Google leverages when ranking search results is meta descriptions. Meta descriptions are the descriptions of 1-3 sentences that you will find beneath a result’s title. To sum up what your post is about, use meta descriptions. Do not forget to keep it short, use keywords, and make sure that it is engaging. There will be loads of posts similar to yours after all, aiming to rank at #1. You’ll want yours to stand out from the rest.
There are meta description boxes in most blogging software built into the toolbar or post formatting options, so you won’t have to look far to use the feature. In the post editor, for instance, HubSpot and WordPress point out where to add meta descriptions.
5. Add Alt text to the pictures.
You’ll want to add alt text with any image you add to your post, be it the featured image or a body text one. The Alt text describes what’s going on in the image. Consider it a closed caption for pictures.
As well as those with visual impairment, Alt text helps Google to understand why the photo is in your post. This enhances the rank and availability of your article, making it more shareable.
For example, if you include an audience segmentation infographic, the alt text should read something like, “A helpful infographic that explains audience segmentation.” Notice how keywords are used by this sentence to appeal even further to Google.
Now let’s say that you use a stock image as a featured photo, but it doesn’t necessarily represent anything related to the content of your post. For example, let’s say the click-through rate is your subject, and this is your featured image: This doesn’t really have anything to do with segments of the audience, right? But creating a scenario is what you can do to remedy the situation. For example, “A marketing team discusses audience segmentation strategy.”
To describe a situation that fits into the post’s theme, this alt text uses keywords. That way, your picture doesn’t bring your post’s ranking down, but works to improve where it ranks. If Google sees alt text, it is another box that has been tested for a high SERP location.
6. Don’t limit keywords to your post’s body.
Ultimately, in nearly every part of your blog, keywords should be used. We’ve talked a bit about where your post can include keywords: snippets, photos, and headers, for instance.
Keywords are so strong because SERPs are the jumping off point. With those exact words, Google will always take what browsers type into the search bar and search for web pages. So it’s crucial to make sure any part relates to the keywords, from the post title to the calls-to-action.
That said, it’s also important not to stuff your article with keywords. The goal is to make your page absolutely, not overbearing, configured. For keyword additions, find natural matches, but don’t push them so that the text is unreadable.
For example, if “account based marketing,” “startups,” and “sales,” are your keywords, your meta description should not be something like:
“Sales for account based marketing startups.”
Instead, to make the explanation more natural, consider concentrating on one or two phrases:
“Are you looking for killer strategies to boost your account-based marketing game? Find out our surefire secrets in this post.”
You still use keywords that way, so you’re not oversaturating the article to the point where it’s unreadable. Know, even though Google is a search engine, in order to recommend it to website browsers, it also has to recognize the article. Additionally, the experience of a reader will dictate how high the posts rate. If readers bounce off your website because they are puzzled, it will tell Google that your post is not strong enough to rate.
7. When browsing for post proposals, find highly successful keywords.
Google handles over 40,000 requests a second for surfing. Staggering, huh? If you want to break through the haze of search results and outrank your peers, you need to target the unique keywords and phrases that your prospective clients are looking for. How else are your content and website going to find them?
Go on over to the social platforms your target audience frequents to identify those hot keywords and see what’s trending. Pay close attention to the exact phrases they use and track popular terms and topics in the industry.
Google Patterns will also give you a sense at any given time of what keywords are common. If you see that searches for a certain keyword are slowly diminishing over time, you know that this is definitely not the best keyword to focus your ads and vice versa for growing trends.
Get inspiration from your rivals if you’re ever running low on keyword ideas. If these keywords are important to your market, consider using them too! Use software to see what keywords they are currently ranked for. SEMRush helps you to join a rival and see the keywords for which they rank, their search result location, traffic received for that keyword, and other key metrics.
Bear in mind that the right keywords aren’t necessarily the most convenient keywords. When they are searching for something, searchers prefer to use very basic “long-tail” keywords, keyword phrases and questions.
Long-tail keywords account for up to 70% of all search traffic and can open the door to efficient SEO. When a long-tail SEO technique was introduced by WPBeginner, the biggest WordPress resource platform for WordPress newcomers, they boosted their organic search traffic in just two months by 20 percent!
You also have a greater chance of placing in the top results for long-tail keywords, since you face fierce competition for shorter, more common keywords. And, long-tail keywords encourage you to zone in on website traffic of higher quality that always knows what they’re looking for and might be farther along in the path of the customer.
When you have completed your homework and created a list of the most valuable, relevant keywords that you think are, plug them into a keyword research tool such as Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, Keyword Tool, and so on. The monthly volume for any given keyword is given to you by several keyword analysis tools. Test different keyword tools: for multiple reasons, advertisers are drawn to different ones.
It may be necessary to rank for high competitiveness, short-tail keywords, depending on your company or sector (or budget or bandwidth for SEO efforts). Aim to optimize for a good dose of long-tail keywords, which are high in amount of quest but poor in rivalry, as well. You might find that ranking for these terms is a lot simpler.
Note that as patterns change, vocabulary changes or the product/service line changes, the focal keywords will evolve over time. Be sure to regularly perform keyword analysis to ensure that you still rely on the best keywords for your target audience and do not lose critical ranking opportunities.
8. Integrate such keywords naturally in the blogs.
It’s time to write a blog post based on one of these keywords after you’ve settled on a list of target keywords. With your staff, brainstorm blog ideas and settle on a subject that will draw and engage your target audience.
Have the buyer personas in mind in the brainstorming process, their motives, challenges, desires, etc. Choose a subject that will align with your future clients and their wants, wishes or pains emotionally.
Your keywords and natural variants should be frequently interspersed in the article when you write your blog. In these key positions, the primary keyword should appear:
Subheadings and Headings
URL, if possible,
Image Alt Text (images cannot be interpreted by search engines)
Definition of Meta
Mind that you write for individuals, not for search engines. Focus on approaching readers in a natural style of writing that takes into consideration their desires and concerns.
9. Influential websites connect.
Don’t be afraid to refer to other posts or websites while you build out your blog post.
Linking to relevant and reliable websites not only provides additional reading content for blog readers to extend their awareness, it also demonstrates that you have done your homework on Google and other search engines. And even the blogger or author can return the favor and link to your website.
Nothing enhances a blog post from popular blogs like hard-to-argue-with, research-backed figures. Compelling statistics encourage you to provide a more compelling and realistic case that will make your readers think (especially when they are from trustworthy places they know and love).
10. Scannable, longer posts to reach for.
You would assume shorter blog entries are the way to go in an age of limited attention spans (average of 8 seconds for humans). But search engines favor longer, in-depth blog entries, actually.
The longer your blog post, the better your chance of being in the results of the biggest search engine.
The more material on the page, the more search engines get to find out what your blog is about. Think about it. We recommend that a minimum of 300 words per blog post be posted. This length offers a lot of keywords and text to crawl for search engines and makes them understand what your blog is about.
The downside of longer posts is that your followers can be put off. In a planet of skimmers and scanners, we exist. CoSchedule learned in a heat map review that just 10-20 percent of their followers make it to the bottom of their blogs. But the issue of a million dollars is, how can longer blog posts cater to internet readers today?
By tightening up your sentences and paragraphs, you can write scanable, readable blog posts that draw online readers. Turn two into a long-winded sentence. Keep the paragraphs to a limit of 2-3 words.
Often, take full advantage of bullet lists and subheadings that draw the interest of the reader. You’ll build blogs by adopting these techniques that are easier to read (especially on a mobile device!) and less daunting to the eye of the scanner.
11. Link words or phrases to other entries on the web internally.
Linking to other sites or blog entries on your website helps to index your website through search engines and generate a more precise sitemap. It also allows your audience to learn more about your content and to get to know you as a reliable, trustworthy source of data.
Internal connections to other useful content hold visitors longer on your website, and the bounce rate and improve the conversion capacity (and is that not what it’s all about?).
Using natural language for your anchor text when connecting to any sites on your website, or even outside sources. Stop using common or spammy texts such as’ top-rated inexpensive laptops’ or’ click here.’
Using informative keywords instead, such as a search engine optimization guide, to give readers a sense of what they’ll find when they click on the hyperlink.
Never force feed ties, featured brands or discounted pieces to your top web sites. This forms of connections would only turn users off which could lead to the penalization of your website by search engines.
A word of caution: don’t overdo your inner connection or any connection. We know that posting to all of your blogs and web sites is enticing, but just pick the ones that better enhance the argument or perspective you write about in any specific site. Often care about whether or not these ties inherently fit in with the subject matter and whether they would give the readers significant value.
12. Optimize the videos with the highest page speed possible.
With higher page speed, Google awards pages and positions those that fall lower in its rankings. So, making sure that your page-load times are as fast as possible is crucial.
Big photographs are one of the leading culprits of page lag. If the file you have uploaded is too massive, it will take a longer time for the page to load—even though the image doesn’t appear to be large on the computer. Luckily, without losing critical tempo, you can hold your posts visually fascinating.
Use a free compression program, like Squoosh.app, to make it as tiny as it can go until it loses the clarity until you choose a photo. Any excess photo data reduction would speed up load times so that readers won’t have to wait.
Google provides a free tool that can rate your website and send you feedback for speed enhancement if you believe that your SEO problems are linked to low page speeds. Here’s a guide to how you can do it and improve your ranking.
13. Preform techniques for relationship building.
For your search rankings, traffic from sites other than Google is important. About why? Think about search results as a race in which the winners earn the most votes. For your website, each webpage that links back to you is called a “vote” which makes your content more trustworthy in Google’s eyes. In exchange, this will improve the search results more.
So, it’s nice to write posts inside their own blogs that other blogs or newspapers will like to hyperlink. You can even write articles on the blogs of other organizations that somehow lead back to your website.
Have useful assets or knowledge, such as your own statistics, original insights, infographics, descriptions, or other details that people may not find anywhere else, to make your website’s blogpost more linkable.
Here’s an example of how you could be improved by this attitude. If you write a post titled “How to Make a Video Tutorial,” or “13 Stats about Video Tutorials,” larger sites that write about something similar might hyperlink terms such as “video tutorials” or “research from [Your Company Name]” to your post so that they can provide more meaning to their readers without repeating your job.
You may want to start submitting it to other magazines or blogs that might want to address it or add it to their other articles after you’ve written the message. This outreach makes the post known to other media and can also help you establish alliances with them in the future.
You may also suggest ads, such as interviews or guest posts linking to the blog post of your website to help facilitate connection building.
Such tactics can be critical to the success of your SEO, but they can take time. Try seeking out one of these services to help you.
How To Title SEO Blog Posts
Even with a brilliant, SEO-friendly message, you could be hurt by a bad title on search engines. Draft a simple, understandable title to title your post with SEO in mind, both telling the reader what they are about to learn and combining the keywords you found in the first stage. Write something that pleases Google’s rating algorithms, as described above, but is understandable and tempting to humans as well.
There are a couple of references here:
Your article may be named, “how to wear matte lipstick,” if you are a makeup blogger and you see that people are looking for “How to Wear Matte Lipstick: A 5-Step Guide.”
In the other hand, you could write a blog post called “How to Use [Insert AI App Name],” or “We Tried the New [Insert App Name] App: Here’s What Happened” if your blog covers artificial intelligence and you see that people are looking for a new AI app.
If you blog about farming or sustainability and figure out that a daily quest is “what to buy at farm stands” you might write a list titled “What to Buy at Farm Stands This Summer.”
You know how to compose material that people are going to enjoy. Now, the time has come to write down what Google likes. SEO just increases the likelihood that the right people will see your message, extending your scope.
Initially, writing for two audiences can sound tricky, but just note these takeaways: keywords, snippets, and explanations. It takes time to learn a foreign language, but fortunately, your blogging tools will hopefully remind you of these SEO tips. I can’t wait to go to the top of my search results to see the next blog post.